The Approach
Sr Lead Product Manager of Product Innovation at a telecommunications company used a Joyous campaign to talk to 530 Field Technicians. Their goal: to understand and improve three key aspects of offered WiFi solutions.
First, whether it was clear how to install WiFi solutions and what would make it clearer. Second, whether the WiFi survey made installations easier and what would make installations easier. Third, whether customers understood which solution was recommended and how to help customers better understand the recommended solution.
