The Approach
The Learning and Development lead of a Business Development Agency along with a dedicated project team, used a Joyous campaign to talk to their client facing employees. Their goal: to understand and improve three key aspects of the adoption of their market entry toolkits.
First, whether these toolkits were widely used in customer conversations, and what would encourage greater use. Second, whether the toolkits added value to customer conversations, and what would make the toolkits more valuable. Third, whether initiatives such as the toolkits were helping employees to scale their impact and what further support would help to empower work with customers.
